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Subject: Only for you: Early access to our Sustainable Aviation Outlook Report 2024!
From: Sustainability in the Air <simpliflying+subscriber-only@substack.com>
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View this post on the web at https://green.simpliflying.com/p/only-for-you-=
early-access-to-our

This Earth Day, we are launching our inaugural Sustainable Aviation Outlook=
 Report 2024. As our subscriber, you have early access to download your cop=
y here [ https://substack.com/redirect/97af562a-39c4-4ad7-8e2f-0be3849e9dfc=
?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OHNVGGNRAIgX3Y8M ].
Let=E2=80=99s be honest. If you=E2=80=99re reading this, you do not need a =
re-telling of the hard facts:
You know that the aviation industry is going to be incredibly hard to decar=
bonise.
You know that despite the seemingly insurmountable challenge ahead of us, t=
he industry is committed to the 2050 net zero goal and many significant app=
roaches are being explored.
You know that if we do nothing, our current contribution of 2-3% to global =
emissions will increase [ https://substack.com/redirect/673eb0ef-04cd-4504-=
96fc-8268cc54b8ce?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OHNVGG=
NRAIgX3Y8M ] to as much as 25% by 2050.=C2=A0
Most of all, you know the simple, inexorable fact: the world is already ree=
ling from the climate crisis =E2=80=93 record temperatures, heatwaves, floo=
ds, wildfires, ecosystem damage, loss of livelihoods and economic distress =
all threaten not just our future but the present as well.
The ship of considering whether to do anything about climate change has alr=
eady sailed; the question now is how quickly we can decarbonise.
In such a scenario, an airline executive working in sustainability might be=
 tempted to give in to hopelessness or despair.
At SimpliFlying [ https://substack.com/redirect/0f245a72-5188-451b-80c1-117=
fc9668ab8?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OHNVGGNRAIgX3Y=
8M ], we attempt to provide an antidote to such pessimism.
Yes, there are no easy solutions, and the path to decarbonisation is going =
to be hard.=20
Yes, the impact of investments may not be seen for a few years.
Yes, it=E2=80=99s hard to pass on the additional costs to customers while r=
emaining competitive and profitable.
Our inaugural Sustainable Aviation Outlook report [ https://substack.com/re=
direct/97af562a-39c4-4ad7-8e2f-0be3849e9dfc?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut=
-fyAWRGVOpRK_13VvOM2OHNVGGNRAIgX3Y8M ] offers hope, reassurance, answers an=
d some helpful suggestions along the way.
We hope you enjoy the read. Let us know what you think.
Happy Earth Day! =F0=9F=92=9A
The SimpliFlying Team

Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9ncmVlbi5zaW1=
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=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px=
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nalysis of the airline industry's progress, challenges, and opportunities t=
owards achieving its net-zero goals.</div><div style=3D"display:none;font-s=
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ntialiased; appearance: optimizelegibility; color: rgb(54, 55, 55); font-fa=
mily: 'SF Pro Display', -apple-system, system-ui, BlinkMacSystemFont, 'Inte=
r', 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', =
'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 32px; font-weight: 700; lin=
e-height: 36px; margin: 0;"><a href=3D"https://substack.com/app-link/post?p=
ublication_id=3D1539074&post_id=3D143862130&utm_source=3Dpost-email-title&u=
tm_campaign=3Demail-post-title&isFreemail=3Dtrue&r=3D3lkcbe&token=3DeyJ1c2V=
yX2lkIjoyMTc2MTk1NDYsInBvc3RfaWQiOjE0Mzg2MjEzMCwiaWF0IjoxNzEzODExMDI1LCJleH=
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MAjdm3oegCOLdM1B_A1suYXAwYNQQOMJs0H3466WfsU" style=3D"color: rgb(54, 55, 55=
); text-decoration: none;">Only for you: Early access to our Sustainable Av=
iation Outlook Report 2024!</a></h1><h3 class=3D"subtitle" style=3D"-moz-ap=
pearance: optimizelegibility; -moz-osx-font-smoothing: antialiased; -webkit=
-appearance: optimizelegibility; -webkit-font-smoothing: antialiased; appea=
rance: optimizelegibility; color: #777777; font-family: 'SF Pro Display', -=
apple-system-headline, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe=
 UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI =
Emoji', 'Segoe UI Symbol'; font-size: 18px; font-weight: normal; line-heigh=
t: 24px; margin: 4px 0 0; margin-top: 12px;">Our in-depth analysis of the a=
irline industry's progress, challenges, and opportunities towards achieving=
 its net-zero goals.</h3><table role=3D"presentation" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"post-meta" style=3D"ali=
gn-items: center; height: 20px; margin: 1em 0;"><tr><td><table role=3D"pres=
entation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><=
tr><td><table role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=
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ss=3D"pencraft pc-reset _color-primary_1k90y_183 _line-height-20_1k90y_95 _=
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Symbol'; font-size: 11px; font-weight: 500; letter-spacing: .2px; line-heig=
ht: 20px; list-style: none; margin: 0; text-decoration: unset; text-transfo=
rm: uppercase;"><a style=3D"color: rgb(54, 55, 55); font-family: 'SF Compac=
t', -apple-system, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI'=
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i', 'Segoe UI Symbol'; font-size: 11px; font-weight: 500; letter-spacing: .=
2px; line-height: 20px; list-style: none; margin: 0; text-decoration: none;=
 text-transform: uppercase;" href=3D"https://substack.com/redirect/bee2e3f1=
-6636-41cc-a56c-4f7d52e290e2?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13=
VvOM2OHNVGGNRAIgX3Y8M" class=3D"pencraft pc-reset _color-primary_1k90y_183 =
_line-height-20_1k90y_95 _font-meta_1k90y_131 _size-11_1k90y_35 _weight-med=
ium_1k90y_162 _transform-uppercase_1k90y_242 _reset_1k90y_1 _meta_1k90y_442=
">SimpliFlying</a></div></td></tr></table></td></tr><tr><td><table role=3D"=
presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0"><tr><td style=3D"vertical-align: middle;"><div class=3D"pencraft pc-rese=
t _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-meta_1k90y_131 =
_size-11_1k90y_35 _weight-medium_1k90y_162 _transform-uppercase_1k90y_242 _=
reset_1k90y_1 _meta_1k90y_442" style=3D"color: rgb(119, 119, 119); font-fam=
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tter-spacing: .2px; line-height: 20px; list-style: none; margin: 0; text-de=
coration: unset; text-transform: uppercase;"><time dateTime=3D"2024-04-22T1=
8:36:58.567Z">Apr 22</time></div></td></tr></table></td></tr></table></td><=
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le></td></tr></table></td></tr></table></td></tr><tr height=3D"16"><td heig=
ht=3D"16" style=3D"font-size: 0px; line-height: 0;">&#160;</td></tr></table=
></div></div><div dir=3D"auto" class=3D"post typography" style=3D"font-size=
: 16px; line-height: 26px; padding: 16px 0 0 0;"><div dir=3D"auto" class=3D=
"body markup" style=3D"font-family: 'SF Pro Display', -apple-system, system=
-ui, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, Helvetica, Arial, san=
s-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-siz=
e: 16px; font-weight: 400; line-height: 26px; margin-bottom: 16px; text-ali=
gn: initial; width: 100%; word-break: break-word;"><div class=3D"pullquote"=
 style=3D"border-bottom: 1px solid #297342; border-top: 1px solid #297342; =
font-size: 16px; line-height: 26px; margin: 32px auto; margin-top: 0;"><p s=
tyle=3D"color: rgb(54, 55, 55); font-size: 16px; font-style: italic; font-w=
eight: 500; line-height: 26px; margin: 32px 0; text-align: center;"><span>T=
his Earth Day, we are launching our inaugural </span><strong>Sustainable Av=
iation Outlook Report 2024</strong><span>. As our subscriber, you have earl=
y access to </span><a href=3D"https://substack.com/redirect/97af562a-39c4-4=
ad7-8e2f-0be3849e9dfc?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OH=
NVGGNRAIgX3Y8M" rel style=3D"color: #e2df22; text-decoration: none;">downlo=
ad your copy here</a><span>.</span></p></div><p style=3D"color: rgb(54, 55,=
 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;"><strong>Let&=
#8217;s be honest.</strong><span> If you&#8217;re reading this, you do not =
need a re-telling of the hard facts:</span></p><ul style=3D"margin-top: 0; =
padding: 0;"><li style=3D"margin: 8px 0 0 32px; mso-special-format: bullet;=
"><p style=3D"box-sizing: border-box; color: rgb(54, 55, 55); font-size: 16=
px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">You=
 know that the aviation industry is going to be incredibly hard to decarbon=
ise.</p></li><li style=3D"margin: 8px 0 0 32px; mso-special-format: bullet;=
"><p style=3D"box-sizing: border-box; color: rgb(54, 55, 55); font-size: 16=
px; line-height: 26px; margin: 0; margin-bottom: 0; padding-left: 4px;">You=
 know that despite the seemingly insurmountable challenge ahead of us, the =
industry is committed to the 2050 net zero goal and many significant approa=
ches are being explored.</p></li><li style=3D"margin: 8px 0 0 32px; mso-spe=
cial-format: bullet;"><p style=3D"box-sizing: border-box; color: rgb(54, 55=
, 55); font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0; pad=
ding-left: 4px;"><span>You know that if we do nothing, our current contribu=
tion of 2-3% to global emissions </span><a href=3D"https://substack.com/red=
irect/673eb0ef-04cd-4504-96fc-8268cc54b8ce?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-=
fyAWRGVOpRK_13VvOM2OHNVGGNRAIgX3Y8M" rel style=3D"color: #e2df22; text-deco=
ration: none;">will increase</a><span> to as much as 25% by 2050.&#160;</sp=
an></p></li></ul><p style=3D"color: rgb(54, 55, 55); font-size: 16px; line-=
height: 26px; margin: 0 0 20px 0;"><strong>Most of all, you know the simple=
, inexorable fact:</strong><span> the world is already reeling from the cli=
mate crisis &#8211; record temperatures, heatwaves, floods, wildfires, ecos=
ystem damage, loss of livelihoods and economic distress all threaten not ju=
st our future but the present as well.</span></p><p style=3D"color: rgb(54,=
 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;"><span>Th=
e ship of considering </span><strong>whether</strong><span> to do anything =
about climate change has already sailed; the question now is </span><strong=
>how quickly</strong><span> we can decarbonise.</span></p><p style=3D"color=
: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;"=
>In such a scenario, an airline executive working in sustainability might b=
e tempted to give in to hopelessness or despair.</p><p style=3D"color: rgb(=
54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;"><span=
>At </span><a href=3D"https://substack.com/redirect/0f245a72-5188-451b-80c1=
-117fc9668ab8?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OHNVGGNRAI=
gX3Y8M" rel style=3D"color: #e2df22; text-decoration: none;">SimpliFlying</=
a><span>, we attempt to provide an antidote to such pessimism.</span></p><p=
 style=3D"color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margi=
n: 0 0 20px 0;"><strong>Yes</strong><span>, there are no easy solutions, an=
d the path to decarbonisation is going to be hard. </span></p><p style=3D"c=
olor: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px=
 0;"><strong>Yes</strong><span>, the impact of investments may not be seen =
for a few years.</span></p><p style=3D"color: rgb(54, 55, 55); font-size: 1=
6px; line-height: 26px; margin: 0 0 20px 0;"><strong>Yes</strong><span>, it=
&#8217;s hard to pass on the additional costs to customers while remaining =
competitive and profitable.</span></p><div class=3D"pullquote" style=3D"bor=
der-bottom: 1px solid #297342; border-top: 1px solid #297342; font-size: 16=
px; line-height: 26px; margin: 32px auto;"><p style=3D"color: rgb(54, 55, 5=
5); font-size: 16px; font-style: italic; font-weight: 500; line-height: 26p=
x; margin: 32px 0; text-align: center;"><span>Our inaugural </span><a href=
=3D"https://substack.com/redirect/97af562a-39c4-4ad7-8e2f-0be3849e9dfc?j=3D=
eyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OHNVGGNRAIgX3Y8M" rel style=
=3D"color: #e2df22; text-decoration: none;">Sustainable Aviation Outlook re=
port</a><span> offers hope, reassurance, answers and some helpful suggestio=
ns along the way.</span></p></div><div class=3D"captioned-image-container-s=
tatic" style=3D"font-size: 16px; line-height: 26px; margin: 32px auto;"><fi=
gure style=3D"margin: 0 auto; width: 100%;"><table class=3D"image-wrapper" =
width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compon=
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ontent" width=3D"550" style=3D"text-align: center;"><a class=3D"image-link"=
 target=3D"_blank" href=3D"https://substack.com/redirect/97af562a-39c4-4ad7=
-8e2f-0be3849e9dfc?j=3DeyJ1IjoiM2xrY2JlIn0.OX84Qut-fyAWRGVOpRK_13VvOM2OHNVG=
GNRAIgX3Y8M" rel style=3D"align-items: center; border: none; display: block=
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ts/sustainable-aviation-outlook-report-2024/&quot;,&quot;belowTheFold&quot;=
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dth=3D"550" height=3D"287.375" class src=3D"https://substackcdn.com/image/f=
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</table></figure></div><p style=3D"color: rgb(54, 55, 55); font-size: 16px;=
 line-height: 26px; margin: 0 0 20px 0;">We hope you enjoy the read. Let us=
 know what you think.</p><p style=3D"color: rgb(54, 55, 55); font-size: 16p=
x; line-height: 26px; margin: 0 0 20px 0; margin-bottom: 0;"><strong>Happy =
Earth Day! </strong><span>&#128154;</span><br><span>The SimpliFlying Team</=
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